NETWORK INTELLIGENCE,
The 1st International Conference of NORD Events

hosted by the Romanian Academy, Iasi branch, during the period 28 to 29 November 2014

Organizers:
ROMANIAN FOUNDATION FOR BUSINESS INTELLIGENCE, Editorial Department;
ROMANIAN ACADEMY, Iasi branch – Commission to study marketing problems

Scientific Committee:

Presidents:
Professor Dumitru Zaiț, Alexandru Ioan Cuza University of Iași, Romania
Phd. Dan Serghie, Romanian Foundation for Business Intelligence

Members:
Professor Constantin Sasu, Alexandru Ioan Cuza University of Iași, Romania
Professor Maria Bedrule-Grigoruţă, Alexandru Ioan Cuza University of Iași, România
Associate Professor Florin Alexandru Luca , Gheorghe Asachi Technical University of Iaşi, România
Associate Professor Irina Teodora Manolescu, Alexandru Ioan Cuza University of Iași, Romania
Associate Professor Adriana Manolică, Alexandru Ioan Cuza University of Iași, Romania
Senior Lecturer Ovidiu Aurel Ghiuță, University Ștefan cel Mare of Suceava, Romania
Professor Claude Martin, Université Pierre Mendès France de Grenoble, France
Professor Tawfiq Rkibi, ISLA Campus Lisboa, Portugal
Professor Alain Spalanzani – Universite Pierre Mendes Grenoble, France
Professor Ludmila Sterbova, University of Economics, Prague, Czech Republic
Professor Stanka Tonkova, University of National and World Economy, Bulgaria
Professor Blandine Vanderlinden, ICHEC Brussels Management School, Belgium

Organizing Committee:

Manager:
Editor-in-Chief: Dan Serghie

FRIA Members of Organizing Committee:
Senior Editor: Corina Anamaria Ioan
Language Advisor: Diana Aramă
Editor: Cristi Marin

The Romanian Academy Members of Organizing Committee:
President of Commission to study marketing problems: Florin Alexandru Luca

The academic event hosted by the Romanian Academy, Iasi branch, reunited participants from the most important higher education institutions and research centers from Romania, as well as from Germany, France, Arab Emirates, Uzbekistan and others.

Starting from the analysis of the way in which the knowledge circulates among the connections of a network as information, the themes of the works proved to be various, the approaches of the authors using various scientific areas: from interculturalism, quantum physics, linguistic analysis, and classic scientific areas for the theme of the Conference.

The reviewers of the Conference, as well as section coordinators noticed the quality of the works.

The schedule was structured as follows:

I

The distinguished presidium opened the conference, welcoming the audience, as follows:

From the Romanian Academy, Iasi branch, Associate Professor Florin Alexandru Luca – The president of the commission for studying marketing problems, communicated the message of the Academician Mihail Voicu who sent his best wishes and good luck to all the participants to the Conference.

Phd. Dan Serghie, The president of the Romanian Foundation for Business Intelligence interpreted an innovation process through the existence of a collaborative action structure similar to the biological structure of the human mind. More than that, it indicated that the performance of this innovation way is given by the possibilities of multiplication and diversification of the collaborative mode by connecting the minds and individual ideas in extended networks.

He also greeted the audience and wished good luck to all the participants from the Founder and President of the journal ”Cross Cultural Management Journal” and its supplements, Professor Dumitru Zaiț.

Professor Constantin Sasu, the Director of Management, Marketing and Business Administration Department from A.I.Cuza University from Iasi, underlined in his welcoming message the actuality of the approached theme: Networking, Observing, Rethinking and Disrupting, establishing a bridge in time towards the origin of the concepts from the title of the event.

Associate professor Adriana Manolica, the head of Marketing Department, from the Faculty of Economy and Business Administration, from Al.I. Cuza University from Iasi noticed the impressive number of participants, underlining at the same time the importance of involving students in this sort of events.

Dr. Dumitru Filipeanu, the manager of the Pneumology Hospital from Iasi, the ex-director of the Medicine and Pharmacy University from Iasi, addressed his welcoming message, summarizing in his speech the words of Steve Jobs towards the wish of being successful, no matter what the context is: don’t let anybody tell you that you can’t, not even yourself. When people can not do something, they say you can not do it. If you want something, go and get it. End of story.

After the welcoming speeches addressed to the members of the conference, we proceeded to the presentations of the works on sections as follows:

II

Session 1 – Presentations

Chair:

Adriana Manolică – Alexandru Ioan Cuza University of Iași;
Dan Serghie – The Romanian Foundation for Business Intelligence;

Speakers:

Andronicus Michael TORP – QUANTUM PHYSICS & HUMAN RESOURCE MANAGEMENT – DEFINING THE FIELD

This paper has in a theoretical way examined the posibilty of making an HR evaluation tol for comparing two or more candidates quantiatively, based on their energetic frequency domains as wel as the amplitude of energy within these domains. The conclusion is, that here sems to be both a theoretical foundation, as wel as the practical tols for doing so, and that by doing so it should be posible to ad value to the Recruitment & Selection proces. Yet it is clear that further studies are neded before this can become a practical tool.

Roxana G. VOICU-DOROBANȚU, Aron JINARU, Alexandru CARAGEA – THE COLABORATIVE POLES NETWORK AND THE DEVELOPMENT OF AN EFICIENT ENTREPRENEURIAL ECOSYSTEM

Urgent and radical measures are neded to generate, or to create in Romania an environment favorable to the development of an inovative entrepreneurial or creative clas. And these measures must constiute a coherent proces system (colaborative network, ecology) in order to organicaly grow an eficient and efective entrepreneurial ecosystem.

Marta-Christina SUCIU, Ana-Maria NEAGU , Liviu Mihail MATESCU – A PERSPECTIVE OF INTERCULTURAL DIALOGUE INEDUCATION

Working in multicultural environments we have to encourage intercultural dialogue. In order to help foster an equality climate betwen individuals especialy in universites we believe that certain measures are necesary in developing intercultural dialogue. Based on the brief Literature review and on some examples of best practices we had identified, we consider, a posible guide for multicultural workspaces that aspire to become intercultural workspaces.

Start with puting behind our own cultural identiy and embrace an open vision of seing and understanding the world. Riva Ortiz R (2002)

Embrace diversity wil help us to open our mind and to find the common and universal rots of al the people that are interacting. Intercultural dialogue with other cultures makes us to reconsider, rediscover and recover esential components of self culture and values.

Recognize the diferences betwen individuals and encourage the right to behave frely fighting for what Fernando Savater caled “[globalization of rights] .”

Beniamin G. BOŞCAI, Doina DĂNĂIAŢĂ – GUIDELINE THE RECRUITMENT PROCES THROUGH INTERCULTURALITY USINGINFORMATION SYSTEMS

Cheia unei convieţuiri de suces a două culturi împreună este intercuturalitatea, iar în cadrul organizaţilor trebuie dezvoltată o nouă abordare legată de interculturalitatea procesului de recrutare. Interculturalitatea procesului de recrutare reprezintă un spaţiu posibil online în care angajatorul cre ază şi aplică instrumentele şi metodele necesare pentru a atrage acei potenţiali angajaţi care să poată construi şi menţine în companie o cultură unificată. Scopul principal este acela de a identifica acei angajaţi care deţin competenţe interculturale şi caracteristici compatibile între două sau mai multe culturi, pentru a genera avantaj competiv companiei.

Anatolie CARAGANCIU, Viorica CARARE – COMPETITION ADVOCACY: CHALENGE FOR COMPETITION POLICY

Establishing efective dialogue with public authorites and courts, in colaboration with the Competion Council, as we consider that it is important to communicate with the central public authorites (especialy the government, the State Chancelery, ministries and agencies) and local (levels I and I) on various aspects of problems of competion, state aid and publicity.

Oana DUMITRASCU, Constantin-Manuel HILA – CURICULAR OFER INFLUENCING STUDENTS’ SATISFACTION: COMPARATIVE STUDY

It is shown that the curicular ofer can influence, among other factors, the choice of a university by a student and its satisfaction regarding the university. These ofer can increase a student’s motivation and the atractivenes of the university is positve influenced. In this mater the university image and performance wil be improved. Increasing its atractivenes and performance, the university can gain a competive advantage among international or German concurence. The opinion of the questioned students, including those from the University of Aplied Sciences Worms, about the curicular ofer of their universites is in generaly favourable, even though, some students expresed their negative opinion. Students are also satisfied about the teaching quality, although a smal number of students expres a high satisfaction regarding these factors. This means that a ned for improvement of the above mentioned factors exists and should be reviewed acordingly.

Daniela POPESCUL, Mircea GEORGESCU – USING SOCIAL MEDIA IN THE ROMANIAN HERITAGE CONSUMPTION

The cultural asets promoted by projects are not visible enough on Web 2.0. We recommend that the environments of this type shal not be ignored (acording to the newest estimations, Facebok includes over 7,5 milions Romanians!). In Web 2.0, the environment itself may remodel and renew the mesage, making it atractive in form for a certain target audience never adresed before. The suces and progres recipe to improve the relationship with tourists by means of Social Media tols include, we believe, a corect financing (which is posible in 2014-2020 time horizon and should not be mised), a sustained, coherent and steadfast management of inovation, partnerships with other similar agencies and with the public sector. The constant intensification of these parameters may lead to the increase of tangible, intangible, mobile and non-mobile cultural and spiritual heritage values consumption in Romania.

Ulugbek T.ESHMURADOV, Abdimumin I. ALIKULOV – IMPROVEMENT ACOUNTING OF SALES AGRICULTURAL PRODUCTS ON FARM ENTERPRISES

Practical implementation of our sugestions not only makes the information about the accounting reliable and complete, but also creates oportunity to analyze the whole proces of seling raw coton material. As a result, by providing efectivenes of fulfiling administrational decisions the amount of production in farm enterprise can be increased.

Jamshid G. JALILOV – A ROLE OF MOTIVATIONAL METHODS IN THE MANAGEMENT SISTEM IN INDUSTRY

In my opinion, motivation-the phenomen on extremely dif icult for researches as it is shown in actions and act sof the people not always reflecting the true incentive reasons of behaviour. Busines becomes complicated that it is impos ible to measure motivation of the worker or the consumer. Motives of the person are shown in its behaviour, there for eat motivation research resort to the methods, alowing to estimate the consequences of those or other actions expresed in results of activity, to understand character of the relation of the person to those or other proceses ocur ing in its environment (supervision, sociological interogation) and also to define force and the orientation of its behavior which is a consequence of action both internal, and external motivator.

Parallel Session 2 / 1 – Room for Debates – Presentations

Chair:
Florin Alexandru Luca – The Romanian Academy;
Corina Anamaria Ioan – The Romanian Foundation for Business Intelligence.

Speakers:

Maura G. Felea, Florin Mitu, Maria M. Leon – MULTIPLE FACETS OF REHABILITATION IN ELDERLY PATIENTS AFTER CARDIAC SURGERY

Exercise training is introduced as a core component of the comprehensive cardiac rehabiltation program in every patient with chronic or acute heart conditon. It can be safely performed in elderly patient and after coronary artery bypas graft surgery. For more than 25 years, there has ben an increased interest in evaluating the cost- efectivenes of in-hospital or out-patient care.

Maura G. Felea, Florin Mitu, Liana R. BORZA – EXPRESING DISTRES IN PATIENTS WITH ADVANCED CANCER

Words and phrases most commonly used are in relation to: fear, anxiety, depresion, guilt, negligence, concern. They are utered in order to depict the network created betwen disclosed emotions and topics on health status, symptoms, adverse efects and therapeutic choice, patient privacy, and social and family isues. The empathic behaviour on the part of the oncologist is stimulated by the multiple expresion of patients’ distres, as sen in low-income patients, who also perceive a more empathic atitude from their physicians. The endeavour to explore the iner behind the chronic disease wil reveal thoughts, motivation, atitudes and finaly the personal touch on the patient behaviour.

Andrei DIAMANDESCU, Florin POPESCU, Virgilu-Lucian IONIȚĂ – ECONOMIC IMPACT OF NON-QUALITY COSTS IN ORGANIZATIONS

Costurile non-calități apar ca un indicator care poate ajuta managementul organizației să înțeleagă problema calități și să evidențieze oportunitățile de îmbunătățire precum și să măsoare evoluția acestui proces al calități. De asemenea, se poate exprima o situație globală a organizației în termeni comuni, cea ce permite apoi măsurarea evoluției și acțiunile corective. Cunoașterea costurilor calități favorizează adoptarea unor decizi obiective referitoare la calitate, permițând folosirea unor tehnici contabile în evaluarea costurilor proiectelor, produselor, precum și ale altor ari din domeniul de activitate al organizației. Ele mențin în permanență, în atenție, aspectele calități produselor, dar numai în măsura în care sunt prezentate și evidențiate în contabiltatea organizaților.

Carmen-Mariana MIHALACHE – JUDICIAL MECHANISMS AND CONTINOUS ANDS CONFLICTS

The most frequently met remain the actions in claim formulated either under Article 480 from the old civil code or under Article 56 from the new civil code depending on the moment when it tok place the abusive ocupation of the property, prior to October, 1st, 201, the date of entry into force of the new civil code, or after this date. Another advantage of this action is that it is inalienable, the owner being able to claim his property at any time and from the hands of anyone who would be found. Usualy, such action is asociated with one in rectification of land bok, if the abusive ocupier has tabulated his property right over the cadastral emplacement of right of the aplicant, the person who claims in court using a range of evidence as witneses (which show the movement of the boundary signs, for example), writngs (usualy authentic documents which prove a fair tile and implicitly a property right) and surveyor expertise.

Manuela PRECUP – STANDARDIZATION NED OF THE ADAPTED DASH IN ROMANIA

The benefit to establish norms of the test in Romania would lead further to the benefit of asesing handwritng sped for the identification of children with handwritng dificulties, and for monitoring academic performance in schols. The adapted DASH may be usefuly used as the objective instrument of handwritng sped neded in Romania.

Cintia St. COLIBABA, Irina E. L. GHEORGHIU, Anca COLIBABA – STIMULATING STUDENTS’ MOTIVATION TO LEARN SCIENCE

The research has identified the problems that students and teachers encountered when learning and teaching science. Solutions meant to adress these dificulties have also ben highlighted. Succes depends on using the best techniques and methods as wel as solutions which wil empower students to be managers of their own learning process. The strong learning community where students and teachers have the oportunity to discus and find solutions wil definitely stimulate science learning and wil promote the most efective and interactive aproaches to the teaching and learning of scientific isues.

Lucian Dumitru BĂICEANU – THE SECOND PERSON PROSE: FROM MICHEL BUTOR TO MIHAI ZAMFIR

This paper proposes a comparative analysis of two novels writen at second person: La modifcation by Michel Butor and Late education by Mihai Zamfir. The romanian second person prose being a modern phenomenon that encompases numerous examples in the Romanian literature also, has become increasingly apreciated. The analysis that we perform we wil focus on how the intersubjectivity proces is acomplished in both texts through narative YOU, that becomes a form of alter-ego. Folowing the storyline and the construction of the characters in the two novels we wil notice how the action is designed from the second person point of view. We wil also try to determine the diferences and similarites betwen the two texts proposed. Ultimately, we wil identify the maner in which the phenomenon of second person prose has evolved from experiment o an inovative proces in the literature.

Roxana-Denisa G. STOENESCU – STEREOTYPES IN CONSUMERS’ PRODUCT EVALUATION BASED ON COUNTRY-OF-ORIGIN

The results sugest that our theoretical understanding of the relation betwen country-of- origin and product evaluation is stil incomplete, so future investigation is welcomed. The present article represents an inital efort in researching the country-of-origin stereotype, contributing in providing empirical evidence for further analysis. The recommendations for advanced research could be focused on examining whether product category play a role in consumers’ evaluation proces or if stereotypes are formed based on specific cultural variables.

Emanuela Maria AVRAM – FACEBOOK COMMUNICATION IN HIGHER EDUCATION

In the last years Facebok has become an online communication tol increasingly used in the academic environment. This social network favours communication betwen students and academic staf as it alows posting materials and information, fedback and interactive communication, and it turns also into a direct communication environment. Many universites have Facebok pages and this contributes to student atraction and retention as Facebook suports motivating them regarding the educational proces and it also leads to satisfaction by faciltating communication. At the same time, using Facebok in higher education creates the starting point for adequate socializing and informing atmosphere, and this is how the members of the academic community get to knowbeter each other. Facebok wil increase more in the next years in higher education, and wil become the most popular social network.

Adriana RADAN UNGUREANU – ENTREPRENEURSHIP IN THE RESEARCH FIELD

Entrepreneurship is the best way to explore new ideas and creativity, but it is not easy for everyone to join in, since special skils are required and own values are fundamental to be observed. Creativity is a common feature of the developed societies and here technology is spread at the mas level. Technology and cultural development have strong impact on al the busines systems, even on entrepreneurship. For this reason it’s important to understand beter how inovation can be managed. The management of inovative enties was ensured by people with no economic background. Researchers and enginers were the first choice in the management teams, but they proved to be unsuited for this work.

Radu-Daniel LOGHIN, Crina SERIA – THE RELEVANCE OF GOODWIL REPORTING IN AN ISLAMIC CONTEXT

As communication bariers betwen the Arabic and Anglo-European acounting systems start o blur, the question posed for the practioners as to what constiutes a source of equity becomes more and more relevant. Considering the case of Islamic countries, besides internaly-generated and acquired godwil Islamic sources of social equity such as zakat also provide a source of social equity. For the purpose of this paper, two models pertaining to value relevance are tested for a sample of 56 companies in 6 acounting jurisdictions with the purpose of identifying the underlying sources of social equity revealing that zakat disclosures marginaly improve the acuracy of the model.

Viorel ROBU, Anişoara SANDOVICI – UNDERSTANDING STUDENT ENGAGEMENT WITH SCHOOL: A LITERATURE REVIEW

Literatura de specialitate descrie angajamentul faţă de şcoală ca pe un concept pozitv care, în conduita unui elev, se traduce prin plăcerea de a merge la şcoală, sentimentul de apartenenţă la comunitatea şcoli de care elevul aparţine, participarea activă la activăţile şcolare, dezvoltarea abiltăţilor implicate în şi orientarea (din punct de vedere motivaţional şi acţional) către învăţarea auto-dirijată, în care elevul îşi fixează scopuri clare, face apel la anumite strategi cognitve şi utilzează o varietate de resurse personale (pentru a învăţa într-un mod eficient), reflectând atât asupra procesului, cât şi asupra finalităţi. Angajarea continuă a unui elev în raport cu activitatea din domeniul şcolar îl sprijnă în procesul de internalizare şi urmărire a normelor din şcoala în care învaţă şi, mai târziu, din societatea în care s-a format şi trăieşte ca adult, constiuind unul dintre factori protectivi în raport cu manifestările deviante şi delincvente.

Parallel Session 3 / 1 – Auditorium – Presentations

Chair:

Adriana Manolică – Universitatea ”Alexandru Ioan Cuza” din Iași;

Dan Serghie – Fundația Română pentru Inteligența Afacerii;

Speakers:

Roxana Mihaela SIRBU, Ana Patricia HOMORODEAN (CSATLOS), Anca DRAGHICI

THE SUSTAINABILITY OF ORGANIZATIONS FROM THE PERSPECTIVE OF SOCIALY RESPONSIBLE INVESTMENTS

The purpose of this paper was to analyze the sustainable development of companies, and the decision making in view to socialy responsible and sustainable investments. The aim of the study was achieved by conducting an analysis of the perceptions of 10 companies from Romania regarding sustainable development, corporate social responsibilty and socio-responsible investments. The analysis resulted in a ranking of the domains toward which companies have directed the socio-responsible and sustainable investments. Some companies understand the sustainable development through the investments in environment, other companies invest in environmental protection and development of the society, and thirdly, there are companies that understand corectly sustainable development and used the integrated sustainable development, by investing in al those thre pilars of sustainable development ( environment, society, and economy).

Ioana-Alexandra CHIRIANU, Irina IONESCU – STATUS OF WOMEN IN THE IT BETWEN 2000 – 2014

Aditonaly, one of the most important, and worying, phenomenon in the sector is the so-caled“ leaky pipeline”, defined as women abandoning the sector mid-carer. The leaky pipeline represents a widely revised and mentioned phenomenon in existing literature, both in Europe and the US. It is usualy linked to maternity, as women of al carers (including top managerial positons) continue to abandon their jobs in favours of having a family. Where there is not the case, women chose long pre-natal and post-natal programs, making it even harder for them to come back in the working environment after one-two years breaks. Also, women who adres the IT&C sector strictly on a personal mater tend to be easier targets for tech crimes, and are generaly at a higher risk than their men counterparts. Most tech crimes commited against women count for identiy theft, stalking and bulying, and it is generaly men those who adres the crimes. Women-on-women tech and Internet crimes are quite rare, but they often hapen out of romantic reasons and target a specific individual.

Flavia CAIA – BUSINES INTELIGENCE ADOPTION INROMANIAN LARGE COMPANIES

Companies have the potential to enable and enhance absorptive capacity through BI adoption, as a mean for beter performance, and structuraly reforming the actual system, so as to invest in education and a BI system, integrate data sources in data warehouses/marts, enhance data quality, involve research and development activites, secure information, efectively suport the decisional proces, and develop modules for asimilating external knowledge and discovering new combined knowledge.

Gabriela CĂPĂȚÎNĂ – THE INFLUENCE OF CULTURE ON MARKETING PROGRAMS FOR NEW PRODUCTS LAUNCH

Considering that culture has a significant efect on the penetration rates of new products, it is recommended that managerial teams take into consideration the cultural diferences betwen groups when designing marketing programs for new product introductions. When we talk about marketing program planing, another future research should consider the impact of socio-economic variables on cultural dimensions by analyzing the changes in time series data. However, the chalenges of such studies are obvious, with data availabilty being a basic concern. Also, other variables and interactions should be acounted in order to further diferentiate the efects of specific variables.

Ana Raluca CHIOSA WORD OF MOUTH – DE LA COMUNICAREAPRIN VIU GRAI LA COMUNICAREA ONLINE

The Internet has become esential in linking the brand with consumers. This enables them to share their opinions, preferences or experiences with others. The paper seks to provide the concept of word-of-mouth, starting from the definiton, characteristics, to manifestation in the online environment and the efects on consumer behavior, creating oportunites for word-of-mouth marketing. Social Media become important in building a brand, as consumer reactions can be decisive in enhancing or destroying it. For efective use of social media tols, brands ned to identify the influential people among consumers, to capture the recommendations received from the users and measure their impact.

Maria – Mădălina VOINEA – ACOUNTING WITH TWO SPEDS: IAS / IFRS VERSUS EUROPEAN DIRECTIVES

Romanian acounting is changing day by day since the early 190s. This is the time when Romania is facing the national and international convergence or harmonization and conformity of national acounting regulations with the IAS/IFRSs. But, is not just our case…This proces is folowed by more and more countries, at international level, and al this for having some high quality acounting standards. The pace of change that Romania has sufered lately in this field is much faster than that of the development of economic performance. Joining the EU has long aimed the alignment with the regulations aplied by countries that already had this step, the European Directives.

Cornelia VĂCEANU – EVIDENCE ON EMPLOYMENT RATE AND ECONOMIC GROWTH

Globalization and export orientation showed no strong relationship with employment intensity, except for the women for which employment intensity of growth has a higher level.

Okun’s law relevance comes from the fact that it can be involved in the economic strategies. Thus, in case of high rate of GDP growth, policy maker may come to the decision of suspending the creation of the new jobs, so they wil not generate inflation. In Europe, the por employment performance is partly a consequence of insuficient economic growth.

The fear for jobles growth holds no evidence “the idea of jobles growth in Europe is not only misplaced but also turns the facts upside down” (Paqué 198) A posible explanation for various values of employment elasticity acros the countries stands the wage policy and labour market regulations.

Raluca-Mihaela SANDU – GREN: MARKETING, PRODUCTS AND CONSUMERS

The present work contributes by providing a comprehensive literature review of gren marketing, eco-friendly products and gren consumers. The impact of human action on the environment’s quality is visible, so in order to prevent the negative influence on the environmentgren marketing has to become a norm. Marketers have the duty to make the consumers understand the ned for the gren products and their advantages in comparison with non-gren products, taking into consideration that only by this pro- environment atitude future generations wil be grateful for our actions. Consumers, who have the perception that man’s relationship with nature is important and it should be equilbrium betwen each other, make ecologicaly corect decisions about the products they buy.

Lucia Petronela M. BLĂJUȚ – MULTINATIONAL COMPANIES AND FOREIGN DIRECT INVESTMENT

Multinational companies are a key component of global economy, having an important and complex role in economic growth, international trade increasing that is crucial to the continuance of globalization, technological progres acelerating and markets, production and technology globalization. They are one of the most significant factors of modern economic growth. At the same time, multinational companies are one of the most important globalization vectors. By their nature, CMN integrates production to international level and in this way, it plays a central role in economic growth. These firms are the main factors on development and spread technology which is considered to have a greater importance as a determinant of international competivenes and nation progres. CMN contribute to capital formation, providing training and playing an important role in trade, playing a pivotal role in organizing international economic activites and are a considerable suport for social and economic welfare of the home and host countries in positve terms.

Parallel Session 4 / 2 – Auditorium – Presentations

Chair:

Florin Alexandru Luca – The Romanian Academy,

Corina Anamaria Ioan – The Romanian Foundation for Business Intelligence.

Speakers:

Silvius T. STANCIU – COULD ONLINE GROCERIES BE A VIABLE ALTERNATIVE FOR ROMANIAN FOOD RETAIL?

Online fod retail commerce makes the first steps on the Romanian market. The year 2010 represents the moment when the first fod retail stores apeared on the local online market. Among the international retailers present on the local market, analysed in 2013, only Carefour and Delhaize (by means of the Cora network) developed online commerce for the segment B2C, whereas the Metro Cash & Cary group presents an online B2B commerce platform for legal enties. The year 2014 brought about two new players on the online food retail market, achieved by means of partnerships with online commercial networks MegaImage–eMAG and Selgros-MegaMarket). As compared to the mature markets in Europe or he United States, the Romanian online retail has a low share of the total food commerce. The multinational store networks that dominate the local food retail market focused on the development of traditonal store networks, paying little attention to the online sector.

Andra Maria ACHIM, Anca Oana CHIS – FINANCIAL ACOUNTING QUALITY AND ITS DEFINING CHARACTERISTICS

The importance ofhigh-quality financial statements is highlighted by the main standard- seting instiutions activating in the field of acounting and reporting. These have isued Conceptual Frameworks which state and describe the qualitative characteristics of acounting information. In this qualitative study, the research methodology consists of reviewing the literature related to the definiton of acounting quality and striving for understanding how it can be explained. The main objective of the study is to identify the characteristics information should poses in order to be of high quality. These characteristics also contribute to the way of defining financial acounting quality.

Anca Oana Chis, Achim Andra Maria – PROFESIONAL JUDGEMENT. THE KEY TO A SUCESFUL AUDIT

Profesional judgement is the key to a succesfull audit engagement. It can be evaluated based on the conclusions reached. These should reflect a competent aplication of auditng tandards, acounting principles and is apropriate in the light and in acordance with the facts and circumstances that were known to the auditor to date of the auditor’s report. Before giving their consent o provide a service to a new or existing client, the auditors must make an asesment of ocupational risks involved, so from the begining the auditor should use his profesional judgment. This involves asesing the aceptabilty of the audit client and profesional risks asociated with the service.

Cătălina BĂDOIU – ESTONIA-CAMPIOANA POLITICI DE COEZIUNE 207-2013

Estonia a cunoscut o dezvoltare rapidă în utilzarea fondurilor europene 207-2013. Stabilrea eficientă a priorităților naționale, susținerea beneficiarilor prin asigurarea cash-flow-ului necesar cofinanțări, informarea și consilerea la nivelul celor 15 regiuni a potențialior solicitanți de fonduri a dus la o creștere a încrederi utilzatorilor în susținerea financiară a UE, generând rezultate sustenabile în mediul de afaceri, educațional și social. Integrarea în UE a Estoniei a reprezentat astfel un important pilon de creștere socio- economică.

Monica M. Maer-Matei MEASURES OF OCUPATIONAL MISMATCH

We measured education mismatch using a subjective method based on respondent self-asesment and skil mismatch using the literacy and numeracy competenceasesment from PIAAC. The estimation results showed that he two variables measuring labor market mismatch are not corelated, strengthening the theory that qualifications are not always reflecting the actual skils. Most obvious example is that of Spain, where a high share of under qualification is asociated to very low under-skilingshares.

Alexandra IOANID, Carmen-Laura ZARZU, Cezar SCARLAT- COMMUNICATING SUCESFULY WHEN MANAGING MULTICULTURAL TEAMS

In a multicultural environment it is of most importance for team managers to deal with every team member,considering his/ her cultural values. In order to suced, cultural inteligence is a must- have skil for managers working in a multicultural environment, implying the fulfilment of the folowing criteria: to display a positve atitude towards the team members belonging to other cultures, to develop constructive positve relations with the members of the team and the most important, to be able to communicate with people belonging to diferent cultures.

Andrea IANCU – THE RESPONSIBILITY TO PROTECT. A JUST WAR THEORY BASED ANALYSIS

This paper analyzed the origination of the responsibilty to protect principle in the just war theory and its intersection with the human security paradigm. It has ben argued that he responsibilty to protect principle is “the symbiosis of rights and responsibilties” (Marks & Coper, 2010, p. 91), being placed at the confluence betwen the human security paradigm and the just war doctrine. The responsibilty to protect principle demonstrates its importance, legitmacy and capacity to be sucesfuly implemented through the fact that it represents the reinterpretation of the just war doctrine and the incorporation of the human security paradigm, which enclose the human rights principle. Furthermore, the responsibilty to protect principle represents, due to its origination in the just war theory, the conceptualization of ethics in international relations and afirms the common responsibilty of the international community to kep international peace and security.

Laura Catalina Pascu – GLOBAL CIVIL SOCIETY – NEW SOCIAL FRONTIERS

În contextul securizări modelului valoric naţional, securitatea culturală este identificată ca parte activă a arhitecturi modelului valoric naţional şi a modelului valoric societal global. De altfel, aceasta se axează pe necesitatea imperioasă a securizări modelului valoric naţional, ca parte identiară unică în angrenajul global al actualului mediu de securitate, dar şi prin prisma impactului direct asupra securităţi naţionale şi respectiv a securităţi individuale (Ciocea, 209, p.23).Mecanismele globalizări au acţionat dual, acelerând simultan, pe de o parte, ruptura faţă de ordinea tradiţonală anterioară, iar pe cealaltă parte, schimbarea de perspectivă prin promovarea noului model de securitate naţional bazat, pe modelul valoric societal, prin care practic identiatea comportamental-valorică se manifestă (Stiglitz, 208, p. 241).

Marilena Raluca GROSU – THE EVOLUTION OF THE CONCEPT OF POVERTY: A DIACHRONIC ANALYSIS

Anyone who has studied poverty canot help but be struck by the importance of family and community as enduring resources for those in ned. Poverty is a perenial problem in world history, but over time its causes have shifted from local isues like natural disasters or warfare to more global economic isues which impact on available resources, systems of distribution and potential solutions. This paper focuses upon the period from around 150 onward when poverty became a global isue, and uses the proces of globalization as the chief lens through which to study and understand poverty in world history. The result is an examination of changing atitudes toward poverty and por relief throughout centuries.

Mihaela D. NANU – THE RISK OF IN-CONSEQUENTLY USING THE ACOUNTING POLICIES

The increase of companies’ vulnerabilty, their size, the huge impact of technology, the global interdependence and competion, the environment awarenes, to, are only a few of the factors which are drawing my atention on the isue of these risks and their management. Romania’s emerging economy is creating a favourable environment for building a busines. The reaching of the established objectives is encumbered by this uncertainty that can be either a barier or an oportunity for the profitabilty of the entiy. It is envisaged the geting/obtaining of information regarding the state of the phenomenon under study, as anchored in the national economic reality, the exploitation of the information available in the field of interest hat is being studied, as wel as the exchange of information and god practices.

Mădălina L. CUCIURIANU – THE US-EU RELATION. COMPETITION OR COOPERATION?

In order to make prospects for the future of transatlantic relations, the next analysis should concentrate on the elements of coordination and cooperation of the transatlantic dialogue. The Transatlantic Trade and Investment Partnership can be considered a succesful partnership if it provides jobs and economic growth. The goal of the transatlantic cooperation is to make a partnership with mutual benefits, to increase security, stabilty and prosperity at global level. The transatlantic partnership has an ambivalent character, being caled the ′competive cooperation′. This is due to the fact hat his type of relationship is characterized by ambiguites, begining with the internal evolution of both parties and ending with their role and importance in the international system.

Parallel Session 5 / 2 – Room for Debates – Presentations

Chair:

Dan Serghie – The Romanian Foundation for Business Intelligence,

Ovidiu Aurel Ghiuță – Ștefan cel Mare University of Suceava

Speakers:

Constantin BORDEI – INFLUENCE OF AUTOMOTIVE CLUSTERS IN REGIONAL DEVELOPMENT

Due to clusters, many European regions have developed competive advantages in specialized activites such as financial services (London), petrochemicals (Antwerp), flowers (Holand), and biopharma (the Danish Swedish border region). Sucesfulclusters have also significantly increased their global reach – atracting people, technology and investments, serving global markets, and conecting with other regional clusters that provide complementary activites inglobal value chains. Regions that do not specialize may be in danger of faling behind. Therefore al of them ned to be provided with the conditons and oportunites to participate sucesfuly in this proces.

Lenuta I. CARP (CEKA) – DETERMINANTS OF FOREIGN DIRECT INVESTMENTS IN ROMANIA

During the era of globalization, FDI are an important vector in achieving high and sustainable economic development. Relevant theoretic and empirical studies have ben caried out using divers econometric techniques (time series, cros-country studies, panel analysis) to determine which are the most important factors influencing the volume of FDI inflows in a certain country or region. The aim of the curent paper was to investigate the existence of a positve or negative corelation betwen FDI and independent variables selected. The results have confirmed that FDI is positvely influenced, at a 5 % level of significance, by the GDP growth rate and the trade volume.

Rada Cristina IRIMIE – EUROPE AND GLOBALIZATION: FRAMEWORK FOR APLYING DOUBLE-STANDARDS

Al things considered, European Union-Chinese relations have ben strongly afected by the forces of globalization. Given that globalization can also be translated into a form of economic development that could help countries engage in long-distance profitable economic relations, the same ocured in the European Union-Chinese relations. Atracted by the advantages ofered by smal costs of production, as wel as set of economic facilties they would not have enjoyed in their own countries, many European Union –member states engaged in economic transactions with China. However, such relations also had drawbacks, as at first some of the European countries were confronted with a masive influx of cheap gods imported from China which tok out of the market competion their own produced gods (which were more expensive due to the higher costs of production).

Mirela V. MIALTU, Ionuţ PATRAŞ – ROMANIA’S ECONOMIC DEVELOPMENT THROUGH THE MODERNIZATION OF THE PUBLIC PROCUREMENT SYSTEM: METHODOLOGICAL STUDY, COMMENTS

In order to suport the economic development in Romania, it is a must to win the batle against coruption, through prevention and degresion of the causes, especialy where the exposure is greater. This article presents several ways through which public procurement system from Romania can become a sucesful model in Europe and suport for the economic development of the country. In order to find improvement solutions of the public procurement system in Romania, research has ben done on the abilty to ensure optimal transparency of Electronic Public Procurement System, on the main disruptions at public administration, also on the system’s “health”, in terms of the apeals evolution.

Andrei R. DELEANU – THE ODA DIMENSION OF CHINA: THE CASE OF AFRICA

For Africa, China has provided to be a donor, a market, an investor and builder and while aid was historicaly of major importance the total volum of trade and investment is far greater than those of foreing asistance. So economic relations are clearly commercial instead of aid driven and the private sector has steped up and tok the stage. There is no clear answer to the question if the Chinese aid policy is truly efective or not, but from the study and the data colected we can say that this project based method of aid alocation, in countries were normaly western donors would have hesitate to ofer aid, is more than welcomed. More over the Chinese aproach is a more direct one with visible benefits, in the terms of creating infrastructure, buildings and jobs through direct investments done by SOEs and as a result the general population is able to actualy se the aid.

Anca-Simona HROMEI – THE INFLUENCE OF MERGERS ON THE MEDIUM-TERM FINANCIAL PERFORMANCE OF ROMANIAN COMPANIES

Results on the evolution of the net profit couldn’t provide a reliable conclusion, being a fairly smal diference betwen the numbers of companies for which this indicator has increased in the period under review, from those who have experienced a decrease in net profit as a result of the merger. The only positve impact of the merger on the performance of the acquiring company was registered on net urnover. Therefore, as a general conclusion, the merger operations had rather a negative impact which can be justified by an ineficient planing of the transaction, unrealistic projections made regarding the future busines performance, ineficient post- merger integration activity at the organizational level, or an inadequate resource management.

Elena CHIȚIMUȘ – GENDER ISUES – WOMEN’S REPRESENTATION ON BOARDS

The studies selected for this literature review show that there are contradictory results regarding the presumption that the presence of women on boards brings value to the company, value measured through diferent financial indicators as return on equity, return in asets or return on sales. The authors used large database in order to include various companies that operate in diferent busines sectors in countries with weak or strong shareholders protection. What al authors agre on is that the presence of women increases the area of expertise and experience and that he nomination in boards should be made on merit even though finding new candidates takes time. Each company has to chose the best option for its board puting together a mix of culture, gender, experience, age, background that would fit its neds.